The personal injury industry’s methods of advertising haven’t really changed in over 30 years. It still relies on the “Injured?” billboards, talking lawyers and catchy 1-800 numbers as its bread and butter. But could a campaign that connects with consumers through humor change how law firms advertise? Think what Geico did to car insurance.
All that being said, I am pretty damn proud of this campaign. No lawyers, no giant settlement checks and no 800 numbers. Just a few funny spots highlighting the advantage of size.
Pretty simple but possibly revolutionary for the space.
And guess what? It’s working.
Case intakes are up and we are setting new records.