Cinco de Mayo is a damn good time. Most of us probably couldn’t tell you why we’re celebrating, but hey, as long as you’re partying with Cuervo, we're cool with it.
Introducing #writeyourcinco, a social campaign led by Luis Guzman inviting fans to make up their own historically inaccurate version of Cinco. The campaign took off, submissions flooded in from all over including Late Night with Seth Meyers. The best of them were read by Luis and painted onto a mural in Downtown LA's art district by the famed Charles Glaubitz. We even gifted the original art work to those who shared their stories. The response was definitely something to celebrate.