The Giving Box
Tom's pioneered the One for One model, denoting a pair of shoes for every pair purchased. We wanted to extend the giving ideal a bit further without additional work to Tom's day to day infrastructure. This powerful yet simple idea allows the giving to continue reaffirming what this company truly champions, helping those less fortunate.
The concept was galvanized internally yet never executed due to costs. A year later a small company buy the name of NIKE decided to make it and won various international accolades.