A print campaign created with 3D artist Matt Dartford, to express how winning this 5 million lottery game can destroy the limitations that are holding you back.
Hertz - Now Delivers
Don't worry about how we get back.
Hertz decided to offer a delivery service as opposed to the pick-you-up service so many rental companies had already adopted. So to announce this awesome service, we decided to address the question customers were invariably going to be asking themselves (whether consciously or not).
This campaign, shot by Matt Hoyle, showing coddled momma's boys was used to launch the new lottery scratch game made for mothers.